Get to know the background of your client or target group. Find out, for instance, whether a product name means something ridiculous or offensive in the target country. Avoid marketing slogans such as “Nothing sucks like an Electrolux" or naming a car „Nova". Do you think Germans know what “High Five" means? CONTACT US!
Our team is international. So far, we have done business in Asia, in Europe and in the USA. We can help you avoid costly errors. We offer customized training to make intercultural communication more successful. COMMUNICATION IS OUR BUSINESS